personal digital customer experience requires a data-driven technological infrastructure
An intimate and personal digital customer experience requires a data-driven technological infrastructure that is frequently updated and spread across various channels. This infrastructure enables dozens of automated marketing activities across multiple channels.
We plan, implement, and operate the complex automation of customer journeys for leading companies. This entails drawing on our resources to create a practical, meaningful, and valuable customer experience. Our methods include:
- Characterizing and researching existing user experiences and customer journeys.
- Establishing a data infrastructure and integrating it with a variety of data sources.
- technological infrastructure for personalization and adaptation to marketing channels.
- Operating existing technological infrastructures.
- Content management and marketing messages – studio and creative.
- Tracking analysis and optimization.