3 Principles for Writing Content for Digital Assets
Content is an essential part of the human experience. Through words, we receive information, express emotions, ask for help, convince others to try something new, build relationships, and more.
The digital world has opened the doors to new ways brands and companies can communicate with their customers online, through blogs, on mobile and on social media.
Do the mountains of content currently available in the digital space actually interest customers? Instead of writing another boring piece that everyone has already ready tens of times, marketing and content professionals have the opportunity to create rich, surprising and even exciting content for brands and their customers. But know that the 2019 digital content consumer has a few requests
Speak to me in simple terms
Give me a good reason to listen to you
Customer have a good reason for being suspicious of the content they receive from companies. Everyone is trying to sell them something, and every time they give out their email address or phone number, they fear being subject to a wave of spam messages and irrelevant marketing materials.How do you acquire their trust? By presenting them content that is rich in value FOR THEM. Customers wasn’t to know how they will “profit” from reading the article. Or in other words, what’s in it for them? Try and be as specific and precise as possible when answering this questions, and present content that reflects the brand’s areas of expertise