What is Lead Generation?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.

What is Lead Generation?

EMAIL: Deliver something useful to your audience and they’ll happily trade you their information in return.

ADS & RETARGETING: Your landing page and offer should match exactly what is promised in the ads.

BLOG: Promote an offer that tailor the entire piece to the end goal
SOCIAL MEDIA: promote your offerings on your social posts and include a call-to-action in your caption.

PRODUCT TRIALS: Once a prospect is using your product, you can entice them with added offers.

How lead generation fits into the whole Inbound Marketing methodology?

What is Lead Generation?

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