What is Lead Generation?
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
EMAIL: Deliver something useful to your audience and they’ll happily trade you their information in return.
ADS & RETARGETING: Your landing page and offer should match exactly what is promised in the ads.
BLOG: Promote an offer that tailor the entire piece to the end goal
SOCIAL MEDIA: promote your offerings on your social posts and include a call-to-action in your caption.
PRODUCT TRIALS: Once a prospect is using your product, you can entice them with added offers.
How lead generation fits into the whole Inbound Marketing methodology?
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