Change The ability map the customer journey and to launch automation and personalization campaigns
Data is a valuable organizational resource that in too many cases does not reach its full potential. This is what the marketing technologies are designed to change.
The ability to map the customer journey and to launch automation and personalization campaigns according to the data insights maximize the customer experience.
The technologies we are using allows us to gain insights into the customer’s journey and needs, improve user experience, recruit customers with high purchasing potential, and hone creative and marketing messages. Importantly it directs investment in the right resources and the right places based on accurate data on what increases sales.
- Planning a customer journey or automatic customer touchpoints.
- Establishment of an automation infrastructure.
- DB infrastructure – Consolidating the various information sources and building a marketing client panel.
- Interface to the Facebook and Google adv platforms.
- Operation – Managing the automation activity.
- Optimization – Monitoring the activities and analyzing the results.